The proprietary framework
that defines every market
we serve.
Summit & Isles holds the trademark and patent-pending methodology for the term Nano Market™ and the proprietary data framework that defines each of the 76 markets we serve across the Minneapolis-St. Paul DMA. Every sponsorship, every publication, every S&I Select referral is built on this foundation.
Not a zip code.
Not a neighborhood.
A precisely defined
affluent community.
A Nano Market™ is a Summit & Isles-proprietary geographic and demographic unit — smaller than a zip code, more precise than a neighborhood boundary, and defined by a specific combination of home value thresholds, household income data, homeownership rates, and community identity markers.
Each of the 76 Nano Markets™ in the Minneapolis-St. Paul DMA was defined through a proprietary research process that cross-references census tract data, MLS transaction history, property tax records, and community identity research. The result is a market unit that reflects how affluent homeowners actually think about where they live — not how government agencies draw boundaries.
The term "Nano Market," the Summit & Isles Nano Market™ framework, and the proprietary data methodology used to define each market unit are the exclusive intellectual property of Summit & Isles, LLC. Patent application pending. Trademark registered. Unauthorized use of the term or methodology is prohibited.
Each Nano Market™ is anchored by a minimum median home value — ensuring the audience represents genuine real property wealth, not just income.
Cross-referenced: MLS transaction data, county assessor records, Zillow/Redfin AVM data
Household income data at the census tract level is used to confirm the economic profile of each market — filtering for the affluent homeowner demographic.
Source: ACS 5-Year Estimates, IRS SOI data, proprietary income modeling
Markets are weighted by homeownership rate — prioritizing communities where residents own rather than rent, ensuring the audience has genuine home equity and home service needs.
Source: Census Bureau, county property records
Beyond data, each Nano Market™ reflects a real community identity — the way residents describe where they live, the local institutions they share, and the community boundaries they recognize.
Source: Proprietary community research, local agent interviews, historical boundary analysis
Each Nano Market™ is mapped to the top-producing agents actively serving it — confirming that By Agent Referral and S&I Select can reach verified homeowners within the market.
Source: MLS transaction records, agent production data, broker affiliation mapping
The foundation that makes
precision possible.
- ✦Know exactly which Nano Markets™ your sponsorship reaches — not just a zip code or metro area
- ✦Understand the precise demographic and economic profile of the audience before you buy
- ✦Target a single Nano Market™ for hyper-local reach, or expand across multiple markets with confidence
- ✦Compare markets by tier, income, home value, and population to find your ideal audience
- ✦Know which Nano Market™ you serve — and own it exclusively within the Summit & Isles network
- ✦Understand the full homeowner population within your market, not just your current database
- ✦Use Nano Market™ data to identify gaps in your sphere and target new homeowner relationships
- ✦Position yourself as the authority in a precisely defined, data-backed market unit
- ✦Every S&I Select homeowner is geo-confirmed within their specific Nano Market™
- ✦Referral offerings are matched to the homeowner's Nano Market™ — local businesses who know the community
- ✦As S&I builds its opted-in audience, the Nano Market™ framework ensures every homeowner is correctly mapped
- ✦The Nano Market™ boundary defines who receives each curated referral offering
Explore Every Nano Markets™
Each market is a proprietary Summit & Isles unit — defined by home value, household income, homeownership rate, and community identity. All data is patent-pending methodology.
Showing 74 of 74 Nano Markets™
Select a Nano Market™ from the grid to view its proprietary data profile.